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Based in Connecticut

Visual identity | Logo design | Website design & development | Digital collateral

Advancing financial strategy with elite expertise.

We re-branded Bushido, positioning them as a trusted leader in financial advising. Running with a tight green color story, we played up contrasting greens for a simple yet effective visual identity. The Logo began as a strong sans-serif font with the left corner of each letter angled; creating a sense of precision and accuracy. Capturing the 'to-the-point' diligence of Bushido. The logo mark is a representation of up-trending data and mirrors the same angle as the corners for balance.

Identity, branding and website design

Bushido

pattern design in branding package
pattern design in branding package

EVERGREEN

responsive website design optimized for all devices

MINTED

SOFT MINT

SAGE

Custom Illustrations

We created a series of fine-line illustrations to round-out Bushido's visual identity. With re-usable applications, the illustrations can be used throughout branding collateral to keep a level of recognition. We also adapted them to create a motif backdrop in two colorways. The content was inspired by the financial services the company performs, keeping details simple and linear.

website design in motion

Website Design

We created a user-focused interface that adapts seamlessly across all devices. The suite of illustrations provide the visual for landing page, with a call to action front and center. We carried through the tonal green story (a nod to their financial base) with the dark green giving us a strong, grounding foundation for the pops of ultra bright to modernize.

responsive website design optimized for all devices

“ The advice and guidance Bushido Strategic Advisory has provided as we’ve embarked on new strategies to accelerate our growth has been invaluable; we truly consider Justin an integral part of our team.”

Wade Bushman, CEO, Young & Associates

Justin Faust
logo design

Editable PDF

We translated the design of the website into an editable company PDF.  Sent out to prospective clients after initial contact and viewed as a widescreen powerpoint presentation.

Bushido logo deign
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Powerpoint presentation design for Bushido
Powerpoint presentation design for Bushido
Powerpoint presentation design for Bushido
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