Visual identity | Logo design | Website design & development | Digital collateral
Advancing financial strategy with elite expertise.
We re-branded Bushido, positioning them as a trusted leader in financial advising. Running with a tight green color story, we played up contrasting greens for a simple yet effective visual identity. The Logo began as a strong sans-serif font with the left corner of each letter angled; creating a sense of precision and accuracy. Capturing the 'to-the-point' diligence of Bushido. The logo mark is a representation of up-trending data and mirrors the same angle as the corners for balance.

Bushido


EVERGREEN

MINTED
SOFT MINT
SAGE
Custom Illustrations
We created a series of fine-line illustrations to round-out Bushido's visual identity. With re-usable applications, the illustrations can be used throughout branding collateral to keep a level of recognition. We also adapted them to create a motif backdrop in two colorways. The content was inspired by the financial services the company performs, keeping details simple and linear.

Website Design
We created a user-focused interface that adapts seamlessly across all devices. The suite of illustrations provide the visual for landing page, with a call to action front and center. We carried through the tonal green story (a nod to their financial base) with the dark green giving us a strong, grounding foundation for the pops of ultra bright to modernize.

“ The advice and guidance Bushido Strategic Advisory has provided as we’ve embarked on new strategies to accelerate our growth has been invaluable; we truly consider Justin an integral part of our team.”
Wade Bushman, CEO, Young & Associates



Editable PDF
We translated the design of the website into an editable company PDF. Sent out to prospective clients after initial contact and viewed as a widescreen powerpoint presentation.




