Visual identity | Logo design | Website design & development | Custom illustrations
A bold and confident ally for reaching professional goals
We created a stand-out identity for Eels Development; a new business offering executive coaching and 1:1 career counseling to accelerate your professional growth. The logo uses a mono-cursive, hand drawn font; the characteristics inspired directly from the founders own handwriting. The word sits with a graphic logo mark: A lightening bolt that breaks through the boundaries of ‘the box’. Representing the energy, purposeful power and the trajectory of reaching professional goals.

Eels Development



Custom Illustrations
Hand sketched then digitally rendered in a bold color palette with a modern, geometric-inspired style: The illustrations help highlight key features on the website and bring some of the firms human-driven personality.








