Visual identity | Logo design | Website design + development | Custom illustrations | Print collateral
A modern escape for mountain-goers to gather, rest and refuel in style.
Stylish, practical, cool and collected: Mountainous, with a twist of luxury and a candid sense of humor. We looked to vintage mountaineering and ski supplies to bring an authentic foundation to Elk Co.'s environmental mission. We built this out with a juxtaposition of more luxury materials in the branding concept for the cafe. The color palette drew from the atmospheric environment with a focus on utilitarian greens and khakis. Fonts and layouts were inspired by vintage ski passes and mountaineering handbooks.

Elk Collective


FOREST BLACK
ADIRONDACKS
CANTEEN
CANVAS
ELK
FERN
MOUNTAIN MIST
PEAK FROST

Custom Illustrations
Meet our mountain crew... A playful interpretation of vintage ski imagery. We created three fictional 'characters' that act as friendly hosts to Elk Collective. The figures play-up vintage ski attire with heads borrowed from the Elk mascot. Hand illustrated, we used these characters to infuse a playful, sarcastic sense of humor. They appear on marketing assets, the website and large-scale murals throughout the interior design of the cafe.




LARRY
BURT JR.
ROLAND

Website Design
Elk Collectives' website allows customers to view the menu, order ahead, check weather conditions on the mountain and provides the viewer with meaningful information about their underlying mission: Protecting the surrounding Adirondack nature and wildlife. The website strengthens the cafe's mountainous identity and uses rich, atmospheric photography to entice prospective visitors.









