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Elk Collective

Elk Collective is a stylish cafe sitting humbly a--top of Mt. Chord --- a savy ski resort in the Adirondacks, NY. Accessed only by gondola, it celebrates the remarkable locale and works to protect the local mountain-wildlife while doing so. Elk Co. serves locally sourced, artisanal ingredients. The menu focuses on robust coffees, fondu and comfort-inspired foods with a gourmet twist (think fancy grilled cheese). It is a perfect blend of cozy, practical and great style: A modern escape for mountain goers to gather, rest and refuel on the slopes.

Brand Identity:

Unfussy, practical, cool and collected: Mountainous, with a twist of luxury and a candid sense of humor. We looked to vintage mountaineering and ski supplies to bring an authentic foundation to Elk Co.'s environmental mission. We built this out with a juxtaposition of more luxury materials in the branding concept for the cafe. The color palette drew from the atmospheric environment with a focus on utilitarian greens and khakis. Fonts and layouts were inspired by vintage ski passes and mountaineering handbooks. 

Brief:

Concept Generation

Brand Identity

Logo + Logo marks

Menus

Loyalty Cards

Business Cards

Promotional Merchandise 

Website with Online Ordering

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Meet our mountain crew...
A playful interpretation of vintage ski imagery.

We created three fictional characters that act as friendly 'hosts' to Elk Collective. Derek, Larry and Herb. Their figures play-up vintage ski attire with heads borrowed from the Elk mascot. Hand illustrated, we used these characters to infuse a playful, sarcastic sense of humor. They appear on marketing assets, the website and large-scale murals throughout the interior design of the cafe. 

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Website Design

Elk Collectives' website allows customers to view the menu, order ahead, check weather conditions on the mountain and provides the viewer with meaningful information about their underlying mission: Protecting the surrounding Adirondack nature and wildlife. 

The website strengthens the cafe's mountainous identity and uses rich, atmospheric photography to entice prospective visitors. 

ORDER AHEAD
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