Executive Admin Services
Brief:
Create a brand identity that presents a professional and trustworthy ethos. With primary clients in the medical and law fields the branding must appeal to a sophisticated audience. The goal was defined as an organized and elevated aesthetic with nods to luxury. We aimed to avoid anything too plain and characterless and instead infuse style into an often 'austere' market pool.
Brand Statement:
“Executive Admin Services takes pride in giving professional, confidential and reliable admin support to business owners. Freeing up your valuable time and allowing you to focus on running, building and expanding your business.”
Executive Admin Services is an admin assistant agency serving professionals such as Doctors, Lawyers and Professors. They operate virtually, allowing for a global market space.
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Key Attributes.
We took inspiration from vintage medical and law textbooks; a nod to the historic attributes of the clients' field of business. This also enabled a familiarity, which we updated with a new formal, yet warm color palette. For printed assets, we opted for quality materials, mixing sleek finishes and natural textures together.
Website Design
The website layout is clean and clear, with well defined spaces and organized, edited information. We used crisp photography, with a balance of bright, well-lit scenes to play off the more serious, deep teal of the color palette. The content is stylish and sophisticated, with an unambiguous representation of the executive level of service offered. We also designed a smart app and profile, that allowed clients to log in and easily navigate between new, active and completed projects: A fully inclusive workspace where they can submit and view work, accept invoices and pay online.
