Kids Run
Brief:
Our task was to create a bold and simple logo and identity for Tavino Strong, with a manageable website that could tell their story and facilitate raising money for their cause.
Brand Identity:
Tavino Strong grew from a personal fight of a young family with incredible perseverance and a positive outlook. We created a hand-painted logo, inspired by the peace sign: A hand gesture of personal significance to the founders. The goal was to represent positivity, hope and coming together. Fonts were kept bold and simple, so as not to distract from the message. The color palette uses levels of blue as the main color with upbeat pops of orange.
Mission Statement:
“We are fighting back in the battle against brain cancer”.
Tavino Strong is a non-profit organization raising awareness and funds for brain cancer research, support for families fighting brain cancer and offering support to hospitals and medical professionals to help care and treat brain cancer patients.
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Scavenger Hunt
We also created a custom designed scavenger hunt for children. With a tri-fold layout, the cards used hand-drawn illustrations to check-off items found in nature, as well as graphics for clues to spell the secret word, with letters hidden around the grounds of Winding Trails. The reverse included an illustrated map. Each child was given the custom designed scavenger hunt checklist on a clipboard branded with their own pencil.
