Re-branding of visual identity | Logo design | Website design + development | Custom illustrations | Print collateral
Playful and whimsical, yet modern and clean.
Our task was to re-brand the visual identity of Mimmo Wonder and build a new user-friendly website, reflecting their whimsical sense of wonder and matching the passion and attention to detail that goes into their classes for kids and beautiful studio environment. We gave Mimmo's logo a fresh update and created a signature mark of three sparks; a nod to the new tag line "Curiosity Sparks Here". The color palette is whimsical, neutralized and softened; using stronger colors selectively as a fun pop. The font story plays a simple, elegant font off of accents of a secondary playful, hand written type.
Mimmo Wonder
Custom Illustrations
One of the key elements to Mimmo Wonders’ branding is a whimsical illustrative style that is identifiable. We created custom illustrations to set the scene of the website homepage: Imagine a world of wonder for little ones to grow and thrive within. Each class, camp and workshop has its own illustration header. We also used illustrative elements throughout the website and branding for a playful look that nods to childhood imagination and a creative nature. A soft color palette ties them all together, using simplified shapes with a loose, artistic hand.
ILLUSTRATIONS
Brochure Design
We created a trifold brochure that offers an overview of all Mimmo has to offer at a glance. The creative layout allowed us to give all the key information whilst still representing the new look and grabbing attention of prospective clients.
Website Design
The website takes the viewer on a journey into Mimmo's "World of Wonder". Intended to be an enjoyable experience, merging whimsical creative visuals with clear, user-friendly functions. We integrated the clients' Omnify Booking Platform; creating direct booking widgets, automated emails and custom headers.
