MIMMO Wonder
Brand Statement:
“We encourage curiosity and joy with our interactive play space. A wondrous world of discovery awaits”.
Mimmo Wonder is a multifaceted company, offering educational play classes for young children (ages birth to 7yrs), inspired by the Reggio approach to learning. They also host private parties and hold a retail business from their studio, stocking products that support their class mission.
Brand Identity:
We gave Mimmo's logo a fresh update and created a signature mark of three sparks; a nod to the new tag line "Curiosity Sparks Here". The color palette was edited, neutralized and softened, using stronger colors selectively as a fun pop. The font story plays a simple, elegant font off of accents of a secondary playful script and hand written type. The tension balances the trustworthy nature of caring for children with notion of a fun and child-loved experience.
Joyful Rust D19163
Warmth D8AF93
Pencil 56555D
Playful Pops
Sky DDE7E6
Blank Slate FBF7F4
Curiosity Sparks Here.
B49284
CFAFA4
D28E78
A8836C
C8A585
E5BB88
E8CFBA
E0CFBF
D2CBC6
F4EFEB
FBF7F4
E2E2E1
D2D6D6
95ABAB
678181
56555D
PRIMARY FONT:
Fraunces 120 Light
Use: Titles and paragraphs with size differentiation. Bold when needed. Italic for titles.
SECONDARY FONT:
Quicksand Light
Use: Important data, website buttons. Product info, times, dates and prices
DECORATIVE FONT:
/ Caveat
Use: Secondary titles, quotes, conversational ‘labels/ tags.’ Used in illustrations and Social Media content. Use in Joyful Rust and Sky’s the limit for accents.
Storybook-inspired illustrations evoking wonder and childhood imagination: Playful and whimsical, yet modern and clean.
One of the key elements to Mimmo Wonders’ branding is a whimsical illustrative style that is identifiable. We created custom illustrations to set the scene of the website homepage: Imagine a world of wonder for little ones to grow and thrive within. Each class, camp and workshop has its own illustration header. We also used illustrative elements throughout the website and branding for a playful look that nods to childhood imagination and a creative nature. A soft color palette ties them all together, using simplified shapes with a loose, artistic hand.
Website Design
We created a beautiful website that takes the viewer on a journey into Mimmo's "World of Wonder". Intended to be an enjoyable experience, merging whimsical creative visuals with clear, user-friendly functions.
We integrated the clients' Omnify Booking Platform; creating direct booking widgets, automated emails and custom headers.
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The website adapts seamlessly across viewing platforms. Special care was taken to ensure an optimized mobile experience, due to 80% of views taking place from a mobile device.
