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MIMMO Wonder
Brand Statement:

“We encourage curiosity and joy with our interactive play space. A wondrous world of discovery awaits”.

Mimmo Wonder is a multifaceted company, offering educational play classes for young children (ages birth to 7yrs), inspired by the Reggio approach to learning. They also host private parties and hold a retail business from their studio, stocking products that support their class mission.

Brand Identity:

We gave Mimmo's logo a fresh update and created a signature mark of three sparks; a nod to the new tag line "Curiosity Sparks Here".  The color palette was edited, neutralized and softened, using stronger colors selectively as a fun pop. The font story plays a simple, elegant font off of accents of a secondary playful script and hand written type. The tension balances the trustworthy nature of caring for children with notion of a fun and child-loved experience.  

"Curiosity Sparks Here."

Brief:

Our task was to re-brand the visual identity of Mimmo Wonder and build a new user-friendly website, reflecting their whimsical sense of wonder and matching the passion and attention to detail that goes into their classes for kids and beautiful studio environment.

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Joyful Rust D19163

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Playful Pops

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Curiosity Sparks Here.

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PRIMARY FONT:

Fraunces 120 Light

Use: Titles and paragraphs with size differentiation. Bold when needed. Italic for titles. 

SECONDARY FONT:

Quicksand Light

Use: Important data, website buttons. Product info, times, dates and prices

DECORATIVE FONT:

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Use: Secondary titles, quotes, conversational ‘labels/ tags.’ Used in illustrations and Social Media content. Use in Joyful Rust and Sky’s the limit for accents.

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Storybook-inspired illustrations evoking wonder and childhood imagination: Playful and whimsical, yet modern and clean.  

One of the key elements to Mimmo Wonders’ branding is a whimsical illustrative style that is identifiable. We created custom illustrations to set the scene of the website homepage: Imagine a world of wonder for little ones to grow and thrive within. Each class, camp and workshop has its own illustration header. We also used illustrative elements throughout the website and branding for a playful look that nods to childhood imagination and a creative nature. A soft color palette ties them all together, using simplified shapes with a loose, artistic hand.      

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Website Design

We created a beautiful website that takes the viewer on a journey into Mimmo's "World of Wonder". Intended to be an enjoyable experience, merging whimsical creative visuals with clear, user-friendly functions. 

 

We integrated the clients' Omnify Booking Platform; creating direct booking widgets, automated emails and custom headers. 

The website adapts seamlessly across viewing platforms. Special care was taken to ensure an optimized mobile experience, due to 80% of views taking place from a mobile device.

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