Our task was to create a bold and simple logo and identity for Tavino Strong, with a manageable website that could tell their story and facilitate raising money for their cause.
Tavino Strong grew from a personal fight of a young family with incredible perseverance and a positive outlook. We created a hand-painted logo, inspired by the peace sign: A hand gesture of personal significance to the founders. The goal was to represent positivity, hope and coming together. Fonts were kept bold and simple, so as not to distract from the message. The color palette uses levels of blue as the main color with upbeat pops of orange.
“We are fighting back in the battle against brain cancer”.
Tavino Strong is a non-profit organization raising awareness and funds for brain cancer research, support for families fighting brain cancer and offering support to hospitals and medical professionals to help care and treat brain cancer patients.
WE ARE FIGHTING BACK
We created a simple three page website that acts as a home for the Tavino's story and all those supporting them. We used video to reflect their message as personally as possible. The layout is clean and clear with tonal blues and an orange highlight.
The events page will remain dynamic as they hold different fundraisers each year.
We created a branded campaign and event design for the annual Tavino Strong10K, to raise money for brain cancer research. We talked about creating a positive experience for supporters and attendees, whilst respecting the heavy subject.
Marketing assets included social media posts and posters. We designed event day signage, T-shirts for runners, give-away bags, kids event 'scavenger hunt' cards and four distinct spacial vignettes with balloon installations, 3D signs and an ice-cream truck.